"Lucy and Ricky" enjoy Phillip Morris (1950s)

A Phillip Morris endorsement originally from the end of an episode of I "Love Lucy." Often in 1950's programming, "integrated" ads were preferred, and the show would never actually be "interrupted," instead in the beginning, middle, and end, the show would cut to the characters themselves endorsing a product. When aired today, these sections of the show are cut and replaced with modern advertising (for obvious reasons).